Customer Testimonials & Reviews Policy
Customer Testimonials & Reviews Policy
A fully transparent account of how we collect, display, moderate, and protect the authenticity of every customer review on our website — grounded in FTC guidelines, US federal law, and Canadian consumer regulations.
What This Policy Covers
At Your Hair And Wig, we believe that every customer’s experience with our wigs, lace fronts, hair extensions, weaves, and hair care products deserves to be heard — accurately and without interference. This policy explains how we handle the entire customer review lifecycle on yourhairandwig.com: from initial collection through to moderation, display, and resolution of disputes.
Our reviews system exists to give every shopper in the United States and Canada an honest, unbiased view of what previous customers actually experienced. We do not pay for positive reviews, we do not suppress negative feedback, and we do not alter or cherry-pick testimonials to create a misleading impression of our products or our store.
This policy applies to all product reviews, star ratings, written testimonials, photo submissions, and any other form of customer feedback visible on our website. If you have a question about a specific review, or if you wish to submit or dispute a review, you can always reach us at info@yourhairandwig.com or via our Contact page.
Governing Laws & Regulations
This policy is informed by and kept current with the following primary authorities:
- FTC Endorsement Guides (16 C.F.R. Part 255, updated August 2023)
- FTC Act — Unfair or Deceptive Acts (15 U.S.C. § 45)
- FTC Rule on the Use of Consumer Reviews and Testimonials (effective August 2024)
- Canada Competition Act (R.S.C. 1985, c. C-34) — Sections 74.01 & 74.011
- Canada’s Anti-Spam Legislation (CASL, S.C. 2010, c. 23) — review solicitation emails
Review Authenticity: Our Core Commitment
Every review visible on yourhairandwig.com must meet strict authenticity standards. The following principles govern how we treat every piece of customer feedback, without exception.
Verified Purchasers Only
We only publish reviews submitted by customers who have completed a confirmed purchase of the specific product being reviewed on yourhairandwig.com. Reviews are tied to verified order records. We do not allow reviews from individuals who have not purchased the product directly from our store.
Absolutely No Fabricated Reviews
We do not create, commission, post, or permit any review that was not written by a real customer based on a genuine product experience. This includes self-written reviews by employees, reviews posted by family members, reviews purchased from third-party review farms, and any AI-generated review content presented as a real customer opinion.
No Suppression of Negative Feedback
We do not hide, filter out, or selectively remove negative reviews simply because they reflect an unfavorable customer experience. Negative reviews that meet our content standards are published in full and remain visible to all website visitors. A one-star review from a verified buyer is just as eligible for display as a five-star review.
Unaltered Review Content
We do not edit, reword, or otherwise alter the substance of any customer review. Minor formatting corrections — such as fixing obvious typographical errors where the customer’s intended meaning is clear — may be applied, but the factual content, tone, and star rating of every review remain exactly as submitted by the customer.
No Rating Manipulation
We do not manipulate the overall star rating of any product by inserting internal ratings, excluding legitimate low ratings from the average, or using any other technique that causes the displayed average rating to differ from what verified customers actually submitted. The aggregate rating for any product reflects the true mathematical average of all published reviews for that item.
Transparent Review Dates
Every published review displays the date it was submitted. We do not backdate reviews, shuffle publication order to make older reviews appear more recent, or otherwise mislead shoppers about when a customer experience occurred. Review dates reflect the actual date of submission and are presented exactly as recorded.
How We Collect Customer Reviews
Your Hair And Wig collects customer reviews through the following methods. In every case, we are transparent about how we ask for feedback, and we never create conditions that would pressure a customer into leaving a positive review or discourage them from sharing an honest negative experience.
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Post-Purchase Email Request
After a confirmed delivery, we may send a follow-up email inviting the purchasing customer to share their experience. This email is sent only to customers who have consented to receive commercial messages, in full compliance with the CAN-SPAM Act (15 U.S.C. § 7701) for US customers and Canada’s Anti-Spam Legislation (CASL) for Canadian customers. The email links directly to the product review form and does not pre-suggest a positive rating or include any language that would discourage honest feedback.
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On-Site Product Review Form
Each product page on yourhairandwig.com includes a review submission form accessible to verified purchasers. Customers can submit a star rating from one to five, a written description of their experience, and optionally attach photos of the product as received. There is no minimum rating requirement to submit, and no review is screened for rating score before being accepted into the moderation queue.
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Organic Social Media Testimonials
From time to time, verified customers voluntarily share their experience with Your Hair And Wig products on our Facebook, Instagram, YouTube, or TikTok channels. We may request permission to feature these testimonials on our website. Any such testimonial is shared only with explicit written permission from the original poster, and only after we have confirmed the individual is a genuine customer. We do not pay for or incentivize social media testimonials without clear disclosure.
Review Eligibility Requirements
To be eligible to submit a review on yourhairandwig.com, the following conditions must be met:
- You must have purchased the specific product from yourhairandwig.com and the order must be confirmed as delivered
- You must submit the review from the same email address or account associated with your purchase
- You must not be an employee, officer, contractor, or close family member of an employee of Your Hair And Wig or its parent entities
- Each customer may submit one review per product per purchase. Duplicate reviews for the same order are removed from the queue
Review Submission Window
Customers may submit a review for a product at any time after confirmed delivery. There is no expiration date on your right to leave a review. If your review submission is rejected, you will receive an email explaining the specific reason for rejection and how to resubmit if the issue can be corrected.
Incentivized Reviews & Mandatory Disclosures
The FTC’s revised Endorsement Guides (16 C.F.R. Part 255, effective August 2023) and the FTC’s final Rule on the Use of Consumer Reviews and Testimonials (effective August 2024) impose strict requirements on how businesses handle reviews that involve any material connection between the reviewer and the company. The following section details exactly how we comply.
No Payment for Positive Reviews
We do not offer, pay, or provide any form of monetary compensation — including cash payments, gift cards, store credit, refunds, or commissions — to any customer, influencer, or third party in exchange for publishing a positive review on our website. Paying for positive reviews is a deceptive practice prohibited by the FTC Rule on Consumer Reviews (16 C.F.R. Part 465) and constitutes a misleading representation under the Canadian Competition Act (Section 74.011).
We do not engage review brokering services, review exchange networks, or any platform that connects brands with reviewers for compensation without full transparent disclosure.
Influencer & Gifted Product Disclosures
When we provide a product to a social media creator, influencer, brand ambassador, or blogger at no cost or at a discounted rate in exchange for a review, endorsement, or any form of public mention, that material connection must be disclosed clearly and conspicuously in every piece of content where that review or endorsement appears.
Required disclosure language includes, but is not limited to: “#ad,” “#gifted,” “#sponsored,” or “I received this product from Your Hair And Wig for free in exchange for my honest review.” Vague tags such as “#collab” or “#partner” without clearer context do not satisfy FTC disclosure requirements and are not permitted.
Employee & Insider Reviews
Employees, contractors, owners, or any person with a financial or personal relationship with Your Hair And Wig are strictly prohibited from submitting reviews for any product sold on our website, regardless of whether they genuinely purchased the product. If an employee or affiliate wishes to provide feedback on a product, that feedback is directed to our internal product quality review process — not to the public-facing review system.
Any employee or affiliated-party review discovered on our platform — whether submitted intentionally or inadvertently — is removed immediately upon identification, and the account responsible for the submission is flagged for review.
Review Solicitation Standards
When we send post-purchase emails requesting reviews, the language in those emails is neutral. We do not include phrases such as “Leave us a positive review” or any other language that steers the customer toward a favorable rating. We ask customers to “Share your honest experience” or “Let others know what you think” — language that is equally open to positive and negative feedback.
We do not send multiple follow-up emails demanding a review if a customer has already declined or ignored the first request. Review request emails include an easy unsubscribe option, and customers who opt out are not contacted again for review purposes.
FTC Rule on Consumer Reviews — August 2024
The FTC’s final rule on consumer reviews and testimonials, effective August 2024, explicitly prohibits: (1) creating, buying, or disseminating fake consumer reviews; (2) buying positive reviews; (3) suppressing negative reviews; (4) using insider reviews without clear disclosure; (5) review hijacking to misappropriate reviews from one product to another; and (6) creating websites that falsely claim to offer independent reviews. Your Hair And Wig maintains full compliance with every provision of this rule. Violations can result in civil penalties of up to $51,744 per violation. We audit our review practices regularly to ensure ongoing compliance.
Review Moderation: What We Allow & What We Remove
We apply a consistent and transparent set of content standards to every review submitted. Moderation decisions are based solely on content policy violations — never on whether the review is positive or negative. Below is a clear breakdown of what we allow and what we remove.
| Review Content Type | Our Policy | Status | Reason |
|---|---|---|---|
| Honest negative experience from a verified buyer | Published as submitted, unaltered | Published | Genuine customer feedback; negative ratings are not suppressed under any circumstances |
| Honest positive experience from a verified buyer | Published as submitted, unaltered | Published | Genuine customer feedback from a verified purchase |
| Review with photo or video from a verified buyer | Published including attached media | Published | Media genuinely depicting the purchased product is permitted and encouraged |
| Review containing profanity or offensive language | Offensive language may be lightly asterisked; core feedback preserved in full | Edited for Language Only | Content standards apply to language, not to the substance of the customer’s experience |
| Review containing personal information (addresses, phone numbers) | Personal identifying information is redacted for privacy; rest of review published | Partially Redacted | Privacy protection under applicable US and Canadian consumer privacy laws |
| Review from an unverified purchaser (no matching order) | Not published; customer notified and invited to verify purchase status | Not Published | Only verified purchasers may leave public product reviews on our platform |
| Review containing false factual statements about another person or business | Removed after investigation; customer notified of the specific reason | Removed | Defamatory or provably false factual claims expose all parties to legal liability |
| Duplicate review for the same product and order | Only the most recently submitted version is published; earlier duplicate removed | Duplicate Removed | One review per customer per product purchase to prevent artificial volume inflation |
| Review that is clearly spam, advertising, or unrelated to the product | Removed; customer notified and invited to resubmit a genuine product review | Removed | Off-topic submissions do not provide useful information to other shoppers |
| Review submitted by an identified employee or insider | Removed immediately; internal escalation initiated | Removed | Insider reviews violate FTC endorsement rules and our review integrity standards |
Moderation Timeline: All reviews submitted to yourhairandwig.com enter a moderation queue. Standard reviews from verified purchasers are published within 1–3 business days of submission. Reviews that require additional verification may take up to 5 business days to process. Customers are notified by email if their review is not published, with a specific explanation of the reason and their options for resubmission or appeal.
How Star Ratings Are Calculated & Displayed
The star rating displayed on each product page on yourhairandwig.com is a straightforward mathematical average of all published reviews for that specific product. We do not apply weighting, filters, or exclusion logic that would cause the displayed rating to differ from a true average of verified customer ratings.
Specifically, we do not exclude one-star or two-star ratings from the aggregate calculation. We do not apply a recency weighting system that diminishes the influence of older negative reviews more aggressively than older positive ones. We do not inflate the displayed average by carrying forward ratings from a previous or related product version unless those ratings were genuinely submitted for the current version being sold.
Product star ratings are displayed prominently on the product page in a format that allows shoppers to see both the aggregate score and the distribution of individual ratings across all five star levels, visible to every website visitor before making a purchase.
Review Hijacking — Strictly Prohibited
Under the FTC’s 2024 Consumer Reviews Rule, it is unlawful to use reviews written for one product and apply them to a different product to artificially improve the second product’s rating. We do not repurpose, transfer, or reassign reviews from any previous, discontinued, or related product to a new or current listing. All reviews displayed are specific to the exact product variant being sold.
What Each Star Rating Means
- 5 Stars — Excellent: The customer is highly satisfied and would recommend the product to others
- 4 Stars — Good: The customer is satisfied overall, with minor reservations or areas for improvement
- 3 Stars — Average: Mixed experience; the product met some but not all of the customer’s expectations
- 2 Stars — Poor: The customer had a largely negative experience and would not recommend the product
- 1 Star — Very Poor: The customer is highly dissatisfied. These reviews are published in full and included in all rating calculations
Minimum Review Threshold
A product must have at least one published verified review before an aggregate star rating is displayed on its product page. Products with no reviews display no star rating — we do not display a placeholder or default rating for products that have not yet been reviewed.
How We Respond to Customer Reviews
We believe responding to customer feedback — both positive and critical — is an important part of running a transparent and accountable business.
Responding to Negative Reviews
When a customer leaves a one-star or two-star review, our team reviews the associated order, identifies the nature of the issue, and posts a public response within 3–5 business days. Our response acknowledges the customer’s experience and provides a direct path to resolution — such as a refund, replacement, or further assistance at info@yourhairandwig.com or +1 (561) 810-0428.
We Do Not Bribe Reviewers to Change Ratings
We never offer any customer a refund, discount, replacement, or other benefit in exchange for modifying, updating, or removing a negative review. If a customer contacts us after leaving a negative review and we resolve their issue, they may voluntarily choose to update their review — but that choice is entirely theirs and is never a condition of receiving our assistance. Conditioning a remedy on a review change is a deceptive practice under FTC rules.
Responding to Positive Reviews
We also respond to positive reviews to acknowledge customer feedback and provide helpful context where appropriate — for example, sharing a styling tip relevant to the product a customer purchased. Our responses to positive reviews are written by real team members and are never automated or copy-pasted from a template in a way that would mislead the customer about the nature of the interaction.
US & Canadian Legal Compliance for Reviews
Because we sell to customers in both the United States and Canada, our review and testimonial practices must satisfy the regulatory requirements of both countries.
- FTC Endorsement Guides (16 C.F.R. Part 255): Requires clear and conspicuous disclosure of any material connection between a reviewer and our business, including free products, payment, employment, or family relationships. We enforce this across our website and all social channels.
- FTC Rule on Consumer Reviews (16 C.F.R. Part 465, effective August 2024): Prohibits creating fake reviews, buying reviews, insider reviews without disclosure, suppression of negative reviews, review hijacking, and websites falsely claiming to be independent review platforms. We comply with every provision.
- FTC Act § 5 (15 U.S.C. § 45): All claims made in reviews displayed on our website — and in our presentation of review data such as aggregate star ratings — must not be deceptive or misleading to a reasonable consumer.
- CAN-SPAM Act (15 U.S.C. § 7701): All review solicitation emails sent to US customers comply with CAN-SPAM requirements, including accurate sender information, a clear subject line, physical mailing address disclosure, and an easy one-click unsubscribe mechanism.
- COPPA (Children’s Online Privacy Protection Act): We do not knowingly collect reviews or personal information from individuals under 13 years of age. Review submission forms on our website require users to confirm they are 13 or older prior to submission.
- California Consumer Privacy Act (CCPA / CPRA): California residents who have submitted reviews may request access to the personal data associated with their review submission, request deletion, or opt out of any sale or sharing of that information by contacting us at info@yourhairandwig.com.
- Competition Act — Section 74.011: The display of aggregate star ratings, average scores, or promotional claims based on review data must be accurate and not misleading. We ensure that all displayed review metrics reflect real, unmanipulated data.
- Competition Act — Section 74.01 (Deceptive Marketing): Publishing fabricated reviews, posting insider reviews without disclosure, or otherwise creating a false impression of the popularity or quality of a product through manipulated review data constitutes a deceptive marketing practice under Canadian law.
- Canada’s Anti-Spam Legislation (CASL, S.C. 2010, c. 23): Review request emails sent to Canadian customers are sent only with express or implied consent. Every such email includes a clearly visible unsubscribe mechanism, a valid return email address, and our business mailing address. We honor unsubscribe requests within 10 business days.
- PIPEDA (S.C. 2000, c. 5): Personal information collected through review submissions from Canadian customers is handled in accordance with PIPEDA’s 10 fair information principles. Canadian customers may request access to or deletion of their personal review data at any time.
- Provincial Consumer Protection Acts: Several Canadian provinces — including Quebec (Act Respecting Consumer Protection), Ontario (Consumer Protection Act, 2002), and British Columbia (Business Practices and Consumer Protection Act) — have additional provisions prohibiting misleading representations. Our review practices comply with these provincial standards.
- Quebec Law 25 (Modernization of Privacy Legislation): In full effect since September 2023, Law 25 provides enhanced privacy rights for Quebec residents including the right to data portability, the right to erasure, and the right to be informed of any privacy incident. We respect all rights under this law in relation to review-related personal data.
Report a Suspicious or Inaccurate Review
If you notice a review on yourhairandwig.com that appears to be fabricated, incentivized without disclosure, or otherwise in violation of this policy, we ask you to report it. We investigate every report and take action where a violation is confirmed.
Identify the Review
Note the product name, the URL of the product page, the reviewer’s display name or alias, and the date the review was posted. Include a brief description of why you believe the review may be fraudulent, incentivized without disclosure, or otherwise in violation of this policy.
Submit Your Report
Use the form below or send your report directly to info@yourhairandwig.com with the subject line “Review Concern.” Include as much detail as possible so our team can locate the review and begin the investigation promptly.
We Investigate & Respond
Our review integrity team investigates every reported review within 2–3 business days. If a policy violation is confirmed, the review is removed or flagged immediately. You will receive a confirmation email with the outcome of the investigation if you provide your contact information.
How We Enforce Review Integrity
Our review integrity standards are enforced through the following concrete measures applied on a continuous basis at Your Hair And Wig:
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Purchase Verification Before Publishing
Every review submission is cross-referenced against our order database before it enters the moderation queue. Reviews submitted from email addresses with no matching completed order for the product in question are automatically held and not published.
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Duplicate and Pattern Detection
We monitor our review submissions for patterns that may indicate coordinated review manipulation, including multiple reviews from the same IP address, clusters of five-star reviews submitted in rapid succession, reviews with near-identical text across different accounts, and reviews from accounts created shortly before submission with no purchase history.
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Annual Review Audit
We conduct a full audit of our published reviews at minimum once per year to identify any reviews that may have passed initial moderation but subsequently appear suspicious. Any review identified during an audit as potentially fraudulent is removed pending investigation, and the customer associated with the order is contacted for verification.
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Policy Review & Update Cycle
This policy is reviewed at minimum once per year and updated whenever US federal, Canadian federal, or applicable provincial and state regulations change in a way that affects our review practices. For questions about a specific policy update, contact us at info@yourhairandwig.com.
Report Review Fraud to Authorities
If you believe review manipulation requires regulatory attention, the following authorities accept public reports:
- FTC Consumer Reporting: reportfraud.ftc.gov — deceptive practices, fake reviews, undisclosed incentives
- FTC Endorsement Complaints: ftc.gov/endorsements — influencer and paid review disclosure violations
- Competition Bureau Canada: canada.ca/competition-bureau — misleading online representations and false advertising
Your Review Data Rights
If you submitted a review to yourhairandwig.com and wish to request that it be removed, corrected, or that the personal data associated with your submission be deleted, contact us at info@yourhairandwig.com. We will respond within 5–10 business days. We do not remove negative reviews simply because the customer changed their mind — removal based on privacy or data rights requests is handled separately from content moderation.
Contact Your Hair And Wig
Questions about this policy, a specific review, or anything else on our site? Our team is here to help during business hours.
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Business Address1501 Corporate Dr, Suite 100 #1047
Boynton Beach, Florida 33426, United States -
Phone+1 (561) 810-0428
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Live ChatAvailable on our website during business hours
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Business HoursMonday – Saturday: 9:00 AM – 6:00 PM
(GMT-05:00) Eastern Standard Time
Read Real Reviews from Real Customers
Every review on our site comes from a verified buyer. Shop with confidence knowing the feedback you read reflects genuine experiences with our wigs, lace fronts, weaves, and hair care products.
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