Customer Testimonials & Reviews Policy

Customer Testimonials & Reviews Policy – Your Hair And Wig
Your Hair And Wig · Policy Center

Customer Testimonials & Reviews Policy

A fully transparent account of how we collect, display, moderate, and protect the authenticity of every customer review on our website — grounded in FTC guidance, Google Merchant Center policy, and the consumer protection laws of the United States, Canada, Australia, Ireland, New Zealand, and the United Kingdom.

USA · Canada · Australia Ireland · New Zealand · UK No Fake Reviews Verified Purchases Only Effective: September 9, 2026
100%
Verified Purchase Reviews
0
Paid or Fabricated Reviews
6
Countries We Serve & Comply With
2–3
Business Days to Resolve Disputes
Policy Overview

What This Policy Covers

At Your Hair And Wig, we believe that every customer's experience with our wigs, lace fronts, hair extensions, weaves, and hair care products deserves to be heard — accurately and without interference. This policy explains how we handle the entire customer review lifecycle on yourhairandwig.com: from initial collection through to moderation, display on our website and on Google Shopping / Google Merchant Center surfaces, and resolution of disputes.

Your Hair And Wig is based in the United States and currently ships to, and serves customers in, the United States, Canada, Australia, Ireland, New Zealand, and the United Kingdom. Because we operate across six countries, our review practices are designed to meet the highest common standard among the consumer protection, advertising, and e-commerce laws of each jurisdiction we serve — not merely the minimum required in any single one.

Our reviews system exists to give every shopper an honest, unbiased view of what previous customers actually experienced. We do not pay for positive reviews, we do not suppress negative feedback, and we do not alter or cherry-pick testimonials to create a misleading impression of our products or our store. This policy applies to all product reviews, star ratings, written testimonials, photo and video submissions, Google Customer Reviews / Product Ratings data, and any other form of customer feedback visible on our website or syndicated to Google Shopping.

If you have a question about a specific review, or if you wish to submit or dispute a review, you can always reach us at info@yourhairandwig.com or via our Contact page.

Legal & Platform Basis

Governing Frameworks

This policy is informed by and kept current with the following primary authorities. Full country-by-country detail appears in the "Jurisdiction-Specific Standards" section below.

  • United States — FTC Act §5, FTC Endorsement Guides, FTC Rule on Consumer Reviews and Testimonials, CAN-SPAM, COPPA, state privacy & UDAP laws
  • Canada — Competition Act ss.74.01 & 74.011, CASL, PIPEDA, Quebec Law 25, provincial consumer protection acts
  • Australia — Australian Consumer Law (Competition and Consumer Act 2010, Sch. 2), Spam Act 2003, Privacy Act 1988
  • Ireland — Consumer Rights Act 2022, Consumer Protection Act 2007, EU Unfair Commercial Practices & Omnibus Directives, GDPR, ePrivacy Regulations
  • United Kingdom — Digital Markets, Competition and Consumers Act 2024 (DMCCA), UK GDPR & Data Protection Act 2018, PECR, CAP Code
  • New Zealand — Fair Trading Act 1986, Privacy Act 2020, Unsolicited Electronic Messages Act 2007

Platform policy: Google Merchant Center Product Ratings & Google Customer Reviews program policies (see dedicated section below).

Our Authenticity Standards

Review Authenticity: Our Core Commitment

Every review visible on yourhairandwig.com, and every review we submit to Google's Product Ratings or Google Customer Reviews programs, must meet strict authenticity standards. The following principles govern how we treat every piece of customer feedback, in every country we serve, without exception.

Verified Purchasers Only

We only publish reviews submitted by customers who have completed a confirmed purchase of the specific product being reviewed on yourhairandwig.com, regardless of which of our six countries they ordered from. Reviews are tied to verified order records. We do not allow reviews from individuals who have not purchased the product directly from our store.

Absolutely No Fabricated Reviews

We do not create, commission, post, or permit any review that was not written by a real customer based on a genuine product experience. This includes self-written reviews by employees, reviews posted by family members, reviews purchased from third-party review farms, and any AI-generated review content presented as a real customer opinion.

No Suppression of Negative Feedback

We do not hide, filter out, or selectively remove negative reviews simply because they reflect an unfavorable customer experience. Negative reviews that meet our content standards are published in full — including in the reviews feed we submit to Google Merchant Center — and remain visible to all website visitors. A one-star review from a verified buyer is just as eligible for display as a five-star review.

Unaltered Review Content

We do not edit, reword, or otherwise alter the substance of any customer review. Minor formatting corrections — such as fixing obvious typographical errors where the customer's intended meaning is clear — may be applied, but the factual content, tone, and star rating of every review remain exactly as submitted by the customer.

No Rating Manipulation

We do not manipulate the overall star rating of any product by inserting internal ratings, excluding legitimate low ratings from the average, or using any other technique that causes the displayed average rating — on our site or on Google Shopping — to differ from what verified customers actually submitted.

Transparent Review Dates

Every published review displays the date it was submitted. We do not backdate reviews, shuffle publication order to make older reviews appear more recent, or otherwise mislead shoppers about when a customer experience occurred.

Review Collection

How We Collect Customer Reviews

Your Hair And Wig collects customer reviews through the following methods. In every case, we are transparent about how we ask for feedback, and we never create conditions that would pressure a customer into leaving a positive review or discourage them from sharing an honest negative experience.

  • Post-Purchase Email Request

    After a confirmed delivery, we may send a follow-up email inviting the purchasing customer to share their experience. This email is sent only to customers who have consented to receive commercial messages, in full compliance with the CAN-SPAM Act (US), Canada's Anti-Spam Legislation (CASL), Australia's Spam Act 2003, New Zealand's Unsolicited Electronic Messages Act 2007, Ireland's ePrivacy Regulations (S.I. 336/2011), and the UK's Privacy and Electronic Communications Regulations (PECR), as applicable to the recipient's country. The email links directly to the product review form and does not pre-suggest a positive rating or include any language that would discourage honest feedback.

  • On-Site Product Review Form

    Each product page on yourhairandwig.com includes a review submission form accessible to verified purchasers worldwide. Customers can submit a star rating from one to five, a written description of their experience, and optionally attach photos or video of the product as received. There is no minimum rating requirement to submit, and no review is screened for rating score before being accepted into the moderation queue.

  • Organic Social Media Testimonials

    From time to time, verified customers voluntarily share their experience with Your Hair And Wig products on our Facebook, Instagram, YouTube, or TikTok channels. We may request permission to feature these testimonials on our website. Any such testimonial is shared only with explicit written permission from the original poster, and only after we have confirmed the individual is a genuine customer. We do not pay for or incentivize social media testimonials without clear disclosure.

  • Google Customer Reviews & Product Ratings Feed

    We syndicate our full, unfiltered review data set — including low-star reviews — to Google Merchant Center on a recurring basis, and, where enabled, invite customers to opt in to the Google Customer Reviews survey at checkout. No review is added to, removed from, or edited within this feed for any reason other than a confirmed content-policy violation described in the moderation table below.

Review Eligibility Requirements

To be eligible to submit a review on yourhairandwig.com, the following conditions must be met:

  • You must have purchased the specific product from yourhairandwig.com and the order must be confirmed as delivered to your address in the US, Canada, Australia, Ireland, New Zealand, or the UK
  • You must submit the review from the same email address or account associated with your purchase
  • You must not be an employee, officer, contractor, or close family member of an employee of Your Hair And Wig or its parent entities
  • Each customer may submit one review per product per purchase. Duplicate reviews for the same order are removed from the queue

Review Submission Window

Customers may submit a review for a product at any time after confirmed delivery, no matter which of our six countries they are located in. There is no expiration date on your right to leave a review. If your review submission is rejected, you will receive an email explaining the specific reason for rejection and how to resubmit if the issue can be corrected.

Google Shopping & Merchant Center Compliance

How We Comply With Google's Product Ratings & Reviews Policies

In addition to the six countries' consumer protection laws described throughout this policy, star ratings and reviews we display on Google Shopping ads and free listings are governed by Google Merchant Center's Product Ratings policies and, where applicable, the Google Customer Reviews program. We hold ourselves to these platform requirements in full.

Product Ratings Eligibility

To display aggregated star ratings on Google Shopping, a merchant must maintain a minimum of 50 reviews across all products, submit a reviews data feed at least once a month, and pass Google's data quality and policy review. We meet and monitor these thresholds on an ongoing basis and do not submit ratings data until they are met.

Full, Unfiltered Feed Submission

Google's Product Ratings policy requires merchants to share all product reviews with Google, including low-star reviews, unless specifically instructed otherwise. We do not delete, suppress, or selectively withhold negative reviews from the feed we submit to Google Merchant Center.

Google Customer Reviews Program

Where we offer the optional Google Customer Reviews survey at checkout, our checkout flow includes an order confirmation page and an accurate estimated delivery date, and participation is opt-in for the customer. Ratings collected through this program are never edited or filtered by us before they reach Google.

Enforcement Awareness

We understand that Google uses automated and human review to detect fraudulent, irrelevant, or policy-violating content, and can disapprove content or block an entire feed for violations. We audit our feed submissions to avoid triggering enforcement action, and if content is ever disapproved we investigate and correct the underlying issue rather than attempting to circumvent Google's review.

Incentivized Reviews & Mandatory Disclosures

Payment, Gifting & Insider Review Rules — All Jurisdictions

The FTC's Endorsement Guides and Rule on Consumer Reviews, the UK's Digital Markets, Competition and Consumers Act 2024, Australia's Consumer Law, Ireland and the EU's Unfair Commercial Practices framework, New Zealand's Fair Trading Act, and Canada's Competition Act all impose closely aligned requirements on how businesses handle reviews that involve any material connection between the reviewer and the company. The following section details exactly how we comply, in every country we serve.

No Payment for Positive Reviews

We do not offer, pay, or provide any form of monetary compensation — including cash payments, gift cards, store credit, refunds, or commissions — to any customer, influencer, or third party in exchange for publishing a positive review on our website or on Google. Paying for positive reviews is deceptive under the FTC Rule on Consumer Reviews (16 C.F.R. Part 465), an automatically unfair practice under the UK's DMCCA, a misleading representation under Canada's Competition Act (s.74.011) and Australia's Consumer Law, expressly banned under Ireland's Consumer Rights Act 2022, and a breach of New Zealand's Fair Trading Act.

We do not engage review brokering services, review exchange networks, or any platform that connects brands with reviewers for compensation without full transparent disclosure.

Influencer & Gifted Product Disclosures

When we provide a product to a social media creator, influencer, brand ambassador, or blogger at no cost or at a discounted rate in exchange for a review, endorsement, or any form of public mention, that material connection must be disclosed clearly and conspicuously in every piece of content where that review or endorsement appears — consistent with FTC guidance, the ACCC's influencer disclosure guidance, ASA/CAP Code requirements in the UK, and equivalent EU/Irish transparency rules.

Required disclosure language includes, but is not limited to: "#ad," "#gifted," "#sponsored," or "I received this product from Your Hair And Wig for free in exchange for my honest review." Vague tags such as "#collab" or "#partner" without clearer context do not satisfy disclosure requirements in any of our markets and are not permitted.

Employee & Insider Reviews

Employees, contractors, owners, or any person with a financial or personal relationship with Your Hair And Wig are strictly prohibited from submitting reviews for any product sold on our website, regardless of where they are located, and regardless of whether they genuinely purchased the product. If an employee or affiliate wishes to provide feedback on a product, that feedback is directed to our internal product quality review process — not to the public-facing review system.

Any employee or affiliated-party review discovered on our platform — whether submitted intentionally or inadvertently — is removed immediately upon identification, and the account responsible for the submission is flagged for review.

Review Solicitation Standards

When we send post-purchase emails requesting reviews, the language in those emails is neutral. We do not include phrases such as "Leave us a positive review" or any other language that steers the customer toward a favorable rating. We ask customers to "Share your honest experience" or "Let others know what you think" — language that is equally open to positive and negative feedback.

We do not send repeated follow-up emails demanding a review if a customer has already declined or ignored the first request. Review request emails include an easy unsubscribe option, and customers who opt out are not contacted again for review purposes, in line with CAN-SPAM, CASL, the Spam Act 2003, the Unsolicited Electronic Messages Act 2007, PECR, and Irish ePrivacy Regulations.

What "Fake or Manipulated Reviews" Means Under Each Law We Follow

United States (FTC Rule on Consumer Reviews, 16 C.F.R. Part 465, effective August 2024): prohibits creating, buying, or disseminating fake reviews; buying positive reviews; suppressing negative reviews; undisclosed insider reviews; review hijacking; and fake independent-review websites. United Kingdom (DMCCA, in force 6 April 2025): makes it automatically unfair to submit or commission fake or concealed-incentive reviews, or to publish review information in a misleading way, and imposes a positive duty to take reasonable steps to verify genuineness. Australia (Australian Consumer Law s.18 & s.29): prohibits misleading or deceptive conduct and false representations, which the ACCC applies directly to fabricated, cherry-picked, or platform-manipulated reviews. Ireland & the EU (Consumer Rights Act 2022 / Unfair Commercial Practices Directive): bans posting or paying for fake reviews and requires disclosure of whether and how a trader ensures reviews come from genuine consumers. New Zealand (Fair Trading Act 1986, ss.9–11): treats faked, deleted, or selectively withheld reviews as misleading or deceptive conduct. Canada (Competition Act ss.74.01 & 74.011): treats fabricated or manipulated review data as false or misleading representations. We audit our review practices regularly to ensure ongoing compliance with every one of these standards.

Content Moderation Standards

Review Moderation: What We Allow & What We Remove

We apply a consistent and transparent set of content standards to every review submitted, regardless of the customer's country. Moderation decisions are based solely on content policy violations — never on whether the review is positive or negative. Below is a clear breakdown of what we allow and what we remove.

Review Content Type Our Policy Status Reason
Honest negative experience from a verified buyer Published as submitted, unaltered Published Genuine customer feedback; negative ratings are not suppressed under any circumstances
Honest positive experience from a verified buyer Published as submitted, unaltered Published Genuine customer feedback from a verified purchase
Review with photo or video from a verified buyer Published including attached media Published Media genuinely depicting the purchased product is permitted and encouraged
Review containing profanity or offensive language Offensive language may be lightly asterisked; core feedback preserved in full Edited for Language Only Content standards apply to language, not to the substance of the customer's experience
Review containing personal information (addresses, phone numbers) Personal identifying information is redacted for privacy; rest of review published Partially Redacted Privacy protection under GDPR/UK GDPR, PIPEDA, the Australian and NZ Privacy Acts, and applicable US state privacy laws
Review from an unverified purchaser (no matching order) Not published; customer notified and invited to verify purchase status Not Published Only verified purchasers may leave public product reviews on our platform
Review containing false factual statements about another person or business Removed after investigation; customer notified of the specific reason Removed Defamatory or provably false factual claims expose all parties to legal liability
Duplicate review for the same product and order Only the most recently submitted version is published; earlier duplicate removed Duplicate Removed One review per customer per product purchase to prevent artificial volume inflation
Review that is clearly spam, advertising, or unrelated to the product Removed; customer notified and invited to resubmit a genuine product review Removed Off-topic submissions do not provide useful information to other shoppers, and violate Google's content policies
Review submitted by an identified employee or insider Removed immediately; internal escalation initiated Removed Insider reviews violate FTC, DMCCA, ACL, CRA 2022, and FTA endorsement rules and our review integrity standards

Moderation Timeline: All reviews submitted to yourhairandwig.com enter a moderation queue. Standard reviews from verified purchasers are published within 1–3 business days of submission. Reviews that require additional verification may take up to 5 business days to process. Customers are notified by email if their review is not published, with a specific explanation of the reason and their options for resubmission or appeal.

Star Ratings & Aggregate Scores

How Star Ratings Are Calculated & Displayed

The star rating displayed on each product page on yourhairandwig.com, and the aggregate rating we submit to Google's Product Ratings program, is a straightforward mathematical average of all published reviews for that specific product. We do not apply weighting, filters, or exclusion logic that would cause the displayed rating to differ from a true average of verified customer ratings.

Specifically, we do not exclude one-star or two-star ratings from the aggregate calculation. We do not apply a recency weighting system that diminishes the influence of older negative reviews more aggressively than older positive ones. We do not inflate the displayed average by carrying forward ratings from a previous or related product version unless those ratings were genuinely submitted for the current version being sold.

Product star ratings are displayed prominently on the product page in a format that allows shoppers to see both the aggregate score and the distribution of individual ratings across all five star levels, visible to every website visitor before making a purchase.

Review Hijacking — Strictly Prohibited

It is unlawful to use reviews written for one product and apply them to a different product to artificially improve the second product's rating, under the FTC's 2024 Consumer Reviews Rule, the UK's DMCCA, Australia's Consumer Law, Ireland's Consumer Rights Act 2022, New Zealand's Fair Trading Act, and Canada's Competition Act alike — and it is also a violation of Google's Product Ratings policies. We do not repurpose, transfer, or reassign reviews from any previous, discontinued, or related product to a new or current listing. All reviews displayed are specific to the exact product variant being sold.

What Each Star Rating Means

  • 5 Stars — Excellent: The customer is highly satisfied and would recommend the product to others
  • 4 Stars — Good: The customer is satisfied overall, with minor reservations or areas for improvement
  • 3 Stars — Average: Mixed experience; the product met some but not all of the customer's expectations
  • 2 Stars — Poor: The customer had a largely negative experience and would not recommend the product
  • 1 Star — Very Poor: The customer is highly dissatisfied. These reviews are published in full and included in all rating calculations

Minimum Review Threshold

A product must have at least one published verified review before an aggregate star rating is displayed on its product page. Products with no reviews display no star rating — we do not display a placeholder or default rating for products that have not yet been reviewed. Separately, Google requires a minimum of 50 total reviews store-wide before displaying Product Ratings on Google Shopping.

Our Response Practice

How We Respond to Customer Reviews

We believe responding to customer feedback — both positive and critical — is an important part of running a transparent and accountable business, no matter which country a customer is writing to us from.

01

Responding to Negative Reviews

When a customer leaves a one-star or two-star review, our team reviews the associated order, identifies the nature of the issue, and posts a public response within 3–5 business days. Our response acknowledges the customer's experience and provides a direct path to resolution — such as a refund, replacement, or further assistance at info@yourhairandwig.com or +1 561-810-0428.

02

We Do Not Bribe Reviewers to Change Ratings

We never offer any customer a refund, discount, replacement, or other benefit in exchange for modifying, updating, or removing a negative review. If a customer contacts us after leaving a negative review and we resolve their issue, they may voluntarily choose to update their review — but that choice is entirely theirs and is never a condition of receiving our assistance. Conditioning a remedy on a review change is a deceptive practice under FTC, DMCCA, ACL, CRA 2022, and FTA rules alike.

03

Responding to Positive Reviews

We also respond to positive reviews to acknowledge customer feedback and provide helpful context where appropriate — for example, sharing a styling tip relevant to the product a customer purchased. Our responses to positive reviews are written by real team members and are never automated or copy-pasted from a template in a way that would mislead the customer about the nature of the interaction.

Jurisdiction-Specific Standards

Country-by-Country Legal Compliance for Reviews

Because we sell to customers in the United States, Canada, Australia, Ireland, New Zealand, and the United Kingdom, our review and testimonial practices are designed to satisfy the regulatory requirements of all six countries.

United States
Enforced by the Federal Trade Commission (FTC) & state Attorneys General
  • FTC Endorsement Guides (16 C.F.R. Part 255): Requires clear and conspicuous disclosure of any material connection between a reviewer and our business.
  • FTC Rule on Consumer Reviews (16 C.F.R. Part 465, August 2024): Prohibits fake reviews, buying reviews, undisclosed insider reviews, suppression, and review hijacking.
  • FTC Act §5 (15 U.S.C. §45): Claims in reviews and aggregate ratings must not be deceptive or misleading to a reasonable consumer.
  • CAN-SPAM Act (15 U.S.C. §7701): Governs review solicitation emails — sender accuracy, subject lines, mailing address, one-click unsubscribe.
  • COPPA: We do not knowingly collect reviews or personal information from individuals under 13; submission forms require an age confirmation.
  • State privacy laws (CCPA/CPRA and equivalents): Residents of California and other states with comprehensive privacy statutes may request access to, correction of, or deletion of personal data tied to a review submission.
Penalties: Civil penalties of over $51,000 per violation of the FTC Rule on Consumer Reviews (adjusted periodically for inflation), plus redress and injunctive relief.
Canada
Enforced by the Competition Bureau & Office of the Privacy Commissioner
  • Competition Act — s.74.011: Aggregate star ratings and promotional claims based on review data must be accurate and not misleading.
  • Competition Act — s.74.01: Publishing fabricated or manipulated review data is deceptive marketing.
  • CASL (S.C. 2010, c. 23): Review request emails require consent, unsubscribe, and sender identification; we honor unsubscribes within 10 business days.
  • PIPEDA (S.C. 2000, c. 5): Personal information collected via reviews is handled per PIPEDA's 10 fair information principles.
  • Quebec Law 25: Enhanced privacy rights (portability, erasure, breach notice) for Quebec residents' review-related personal data.
  • Provincial acts: Ontario, BC, and Quebec consumer protection statutes additionally prohibit misleading representations.
Penalties: Administrative monetary penalties under the Competition Act, plus GDPR-style fines up to 4% of relevant annual turnover or €2 million (whichever is greater) for EU-linked cross-border infringements.
Australia
Enforced by the Australian Competition & Consumer Commission (ACCC)
  • Australian Consumer Law s.18: Prohibits conduct that is misleading or deceptive, or likely to mislead or deceive — including fake, cherry-picked, or manipulated reviews.
  • Australian Consumer Law s.29: Prohibits false or misleading representations about the standard, quality, or history of goods, which extends to review data.
  • ACCC "Online reviews: a guide for business and review platforms": We follow its core principles — transparency about commercial relationships, no misleading reviews, and genuine platform moderation.
  • Spam Act 2003: Review solicitation emails to Australian customers require consent, sender identification, and a functional unsubscribe facility.
  • Privacy Act 1988 (Australian Privacy Principles): Governs personal information collected through Australian customers' review submissions.
Penalties: For corporations, the greater of A$50 million, three times the benefit obtained, or 30% of adjusted turnover during the breach period; individuals face penalties up to A$2.5 million.
Ireland
Enforced by the Competition & Consumer Protection Commission (CCPC)
  • Consumer Rights Act 2022: Expressly bans posting or paying for fake reviews and requires traders to disclose whether and how they verify that published reviews come from genuine consumers.
  • Consumer Protection Act 2007 (as amended): Implements the EU Unfair Commercial Practices Directive, prohibiting false or misleading information that influences a purchasing decision.
  • EU Omnibus Directive (2019/2161): Requires disclosure of review-verification practices and introduces GDPR-style, turnover-based penalties for infringements.
  • GDPR & the Data Protection Act 2018: Governs personal data collected from Irish and EU customers through review submissions, including access and erasure rights.
  • ePrivacy Regulations (S.I. 336/2011): Ireland's marketing-email consent and unsubscribe rules, applied to our review-request emails.
Penalties: CCPC enforcement including compliance notices, court orders, and prosecution; GDPR-style fines up to 4% of annual turnover or €2 million (whichever is greater) for EU-wide infringements under the Omnibus regime.
United Kingdom
Enforced by the Competition & Markets Authority (CMA) and the ASA
  • Digital Markets, Competition and Consumers Act 2024 (in force 6 April 2025): Makes it an automatically unfair practice to submit or commission fake or concealed-incentive reviews, or to publish review information misleadingly, and imposes a positive duty on us to take reasonable and proportionate steps to verify that published reviews are genuine.
  • CMA "Fake reviews" guidance (CMA208): We follow the CMA's guidance on detecting, checking, and removing suspect reviews.
  • CAP Code (ASA): Testimonials and endorsements in our UK-facing marketing must reflect genuine, current opinions and cannot misleadingly imply independence.
  • UK GDPR & Data Protection Act 2018: Governs personal data collected from UK customers through review submissions.
  • PECR: Governs consent and unsubscribe requirements for UK review-request emails.
Penalties: The CMA can now fine businesses directly, without going to court, up to 10% of global annual turnover for consumer law infringements including fake or manipulated reviews, plus up to 5% of global turnover for failing to cooperate with a CMA investigation.
New Zealand
Enforced by the Commerce Commission
  • Fair Trading Act 1986, s.9: Prohibits misleading or deceptive conduct in trade, which the Commerce Commission applies directly to faked, deleted, or selectively withheld reviews.
  • Fair Trading Act 1986, ss.10–11: Prohibits conduct liable to mislead the public as to the nature or characteristics of goods, and false representations.
  • Commerce Commission enforcement precedent: New Zealand's 2019 prosecution of a business for removing negative reviews and withholding low star ratings established that selective review management is unlawful; we structure our moderation to avoid that outcome entirely.
  • Privacy Act 2020: Governs personal information collected from New Zealand customers through review submissions.
  • Unsolicited Electronic Messages Act 2007: Governs consent and unsubscribe requirements for New Zealand review-request emails.
Penalties: Under the Fair Trading Act, companies face fines of up to NZ$600,000 and individuals up to NZ$200,000 per breach, with the Commerce Commission also able to seek consumer redress orders.
Review Dispute & Reporting

Report a Suspicious or Inaccurate Review

If you notice a review on yourhairandwig.com or on our Google Shopping listings that appears to be fabricated, incentivized without disclosure, or otherwise in violation of this policy, we ask you to report it. We investigate every report and take action where a violation is confirmed, no matter which of our six countries the report comes from.

01

Identify the Review

Note the product name, the URL of the product page, the reviewer's display name or alias, and the date the review was posted. Include a brief description of why you believe the review may be fraudulent, incentivized without disclosure, or otherwise in violation of this policy.

02

Submit Your Report

Use the form below or send your report directly to info@yourhairandwig.com with the subject line "Review Concern." Include as much detail as possible so our team can locate the review and begin the investigation promptly.

03

We Investigate & Respond

Our review integrity team investigates every reported review within 2–3 business days. If a policy violation is confirmed, the review is removed or flagged immediately, including from any feed already submitted to Google. You will receive a confirmation email with the outcome of the investigation if you provide your contact information.

Review Concern Report Form
Policy Enforcement

How We Enforce Review Integrity

Our review integrity standards are enforced through the following concrete measures applied on a continuous basis at Your Hair And Wig, across all six countries we serve:

  • Purchase Verification Before Publishing

    Every review submission is cross-referenced against our order database before it enters the moderation queue. Reviews submitted from email addresses with no matching completed order for the product in question are automatically held and not published.

  • Duplicate and Pattern Detection

    We monitor our review submissions for patterns that may indicate coordinated review manipulation, including multiple reviews from the same IP address, clusters of five-star reviews submitted in rapid succession, reviews with near-identical text across different accounts, and reviews from accounts created shortly before submission with no purchase history.

  • Annual Review Audit

    We conduct a full audit of our published reviews and our Google Merchant Center reviews feed at minimum once per year to identify any reviews that may have passed initial moderation but subsequently appear suspicious. Any review identified during an audit as potentially fraudulent is removed pending investigation, and the customer associated with the order is contacted for verification.

  • Policy Review & Update Cycle

    This policy is reviewed at minimum once per year and updated whenever US federal, Canadian federal, Australian, Irish, UK, or New Zealand law — or Google Merchant Center policy — changes in a way that affects our review practices. For questions about a specific policy update, contact us at info@yourhairandwig.com.

External Reporting Channels

Report Review Fraud to Authorities

If you believe review manipulation requires regulatory attention, the following authorities accept public reports in each of the countries we serve:

Your Review Data Rights

If you submitted a review to yourhairandwig.com and wish to request that it be removed, corrected, or that the personal data associated with your submission be deleted, contact us at info@yourhairandwig.com. We will respond within 5–10 business days, consistent with GDPR/UK GDPR, PIPEDA, the Australian and NZ Privacy Acts, and applicable US state privacy laws. We do not remove negative reviews simply because the customer changed their mind — removal based on privacy or data rights requests is handled separately from content moderation.

Get In Touch

Contact Your Hair And Wig

Questions about this policy, a specific review, or anything else on our site? Our team is here to help customers in the US, Canada, Australia, Ireland, New Zealand, and the UK during business hours.

  • Business Address1501 Corporate Dr, Suite 100 #1047
    Boynton Beach, Florida 33426, United States
  • Live ChatAvailable on our website during business hours
  • Business HoursMonday – Saturday: 9:00 AM – 6:00 PM
    (GMT-05:00) Eastern Standard Time
1501 Corporate Dr, Suite 100 #1047, Boynton Beach, FL 33426, USA
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Last Updated & Effective Date: September 9, 2026 · yourhairandwig.com · Privacy Policy · Terms of Service · Shipping Policy · Refund Policy · Billing & Payment Policy