Email Marketing & Unsubscribe Policy
Email Marketing & Unsubscribe Policy
How we get your permission before sending marketing email, how we identify ourselves, and exactly how to leave our list whenever you want to. Grounded in US and Canadian law.
What This Policy Covers
This policy explains how Your Hair And Wig sends marketing email — newsletters, promotions, product announcements, and discount offers — to customers and subscribers in the United States and Canada, the only two countries we ship to. It covers how we obtain your permission, what every marketing email must contain, and exactly how you can stop receiving them at any time.
This policy applies only to marketing email. It does not apply to transactional or account-related messages — order confirmations, shipping and delivery updates, billing receipts, password resets, or replies to a question you asked us — which are not promotional in nature and are addressed separately near the bottom of this page.
At this time, we send marketing communications by email only; we do not currently send marketing text messages. If that changes in the future, those messages would be governed by the Telephone Consumer Protection Act (47 U.S.C. § 227) in the United States and by Canada's Anti-Spam Legislation in Canada, and this policy would be updated to reflect that before any such messages were sent.
Governing Laws & Regulations
This policy is informed by, and kept current with, the following primary authorities:
- CAN-SPAM Act (15 U.S.C. §§ 7701–7713)
- FTC CAN-SPAM Rule (16 C.F.R. Part 316)
- Canada's Anti-Spam Legislation, "CASL" (S.C. 2010, c. 23)
- Personal Information Protection and Electronic Documents Act, "PIPEDA" (S.C. 2000, c. 5)
- California Consumer Privacy Act, as amended by the CPRA (Cal. Civ. Code § 1798.100 et seq.)
- Telephone Consumer Protection Act (47 U.S.C. § 227) — referenced for future text messaging only
Our Email Marketing Commitments
These eight standards apply to every marketing email we send, regardless of whether the recipient is in the United States or Canada.
Consent Required Before We Send
We do not add an address to our marketing list unless you have affirmatively opted in, whether through our newsletter signup or a marketing consent checkbox at checkout.
Truthful Sender ID & Subject Lines
Our "From" name, reply-to address, and subject lines accurately describe who is sending the message and what it contains. We do not use deceptive headers to improve open rates.
One-Click, No-Cost Unsubscribe
Every marketing email includes a clear, working unsubscribe link. There is never a fee, a login requirement, or a confirmation step standing between you and opting out.
10-Business-Day Processing
Unsubscribe requests are honored without delay and in any event within 10 business days, matching the maximum allowed under both CAN-SPAM and CASL.
No Purchased or Harvested Lists
We do not buy, rent, scrape, or otherwise harvest email addresses from third parties. Every address on our list was provided to us directly by that person.
Valid Physical Mailing Address
Every marketing email we send includes our current business mailing address, as required by law in both the United States and Canada.
Marketing Stays Separate From Transactional
Order confirmations, shipping updates, and account messages are never used as a vehicle for promotional content, and unsubscribing from marketing never disables them.
Consent Records Kept & Reviewed
We retain a record of how and when consent was given so that, if ever asked, we can demonstrate that a recipient agreed to receive our marketing email.
Easy to Reach a Real Person
Anyone with a question about our email practices, or who wants to be removed without using the unsubscribe link, can reach our team directly by email or phone.
How We Obtain & Track Consent
You can join our marketing list in two ways: by entering your email address into the newsletter signup field on our website, or by leaving the marketing consent checkbox selected when you place an order. Neither method pre-selects you into marketing by default — you must take the affirmative step yourself, consistent with CASL's requirement that opt-in boxes not be pre-ticked.
Although CAN-SPAM technically permits sending commercial email until a US recipient opts out, CASL requires affirmative opt-in consent before sending to anyone in Canada, and the stricter standard generally controls based on where the recipient is located rather than where we are based. Because we cannot always be certain in advance whether a given subscriber is in the United States or Canada, we apply the stricter opt-in standard across our entire marketing list as a matter of practice, not just where it is legally required.
One clarification worth stating plainly: an abandoned shopping cart, on its own, is not treated by us as creating consent to send marketing email. Simply starting checkout and leaving before completing a purchase does not place you on our marketing list — you would need to separately opt in for that to happen.
Consent Types We Rely On
- Express Consent — you check a box or submit the newsletter form yourself. Under CASL, express consent does not expire unless you withdraw it.
- Implied Consent (Canada only) — arising from a completed purchase, valid for up to 2 years from that purchase, or from a direct inquiry to us, valid for up to 6 months, under CASL section 10(9)–(10).
- Once any consent — express or implied — is withdrawn, we stop sending marketing email to that address within 10 business days.
Record Retention
In line with CASL's three-year limitation period for enforcement proceedings (CASL, s. 32), we keep a record of how and when consent was given for at least three years from the date it was last given or confirmed.
CAN-SPAM Standards in Every Email
The CAN-SPAM Act sets the baseline rules for any commercial email sent to a US address. These are the four requirements we build into every marketing message.
Accurate Header Information
The "From," "To," and routing information in every marketing email accurately identifies Your Hair And Wig as the sender. We do not use misleading domain names or disguised reply-to addresses.
Truthful, Non-Deceptive Subject Lines
A subject line must describe the actual content of the message. We do not use subject lines designed to disguise a promotional email as something else, such as an order or account notice.
Clear Identification & Valid Address
Every marketing email identifies itself as coming from Your Hair And Wig and includes our current physical mailing address, exactly as 15 U.S.C. § 7704(a)(5) requires.
Functional Opt-Out, Honored Promptly
A working opt-out mechanism appears in every marketing email, and every request is honored within 10 business days, at no cost, and without requiring any information beyond the email address itself, consistent with 15 U.S.C. § 7704(a)(3)–(4).
Address Harvesting Prohibition
CAN-SPAM (15 U.S.C. § 7704(b)) separately prohibits obtaining email addresses through automated harvesting from websites, dictionary attacks, or similar means. As noted above, we do not engage in any of these practices — every address on our list was provided to us directly.
US & Canadian Regulatory Requirements
Because we ship to, and email, customers in both countries, our email program is measured against both federal frameworks side by side.
- CAN-SPAM Act (15 U.S.C. §§ 7701–7713): Governs every commercial email sent to a US address — accurate headers, truthful subject lines, sender identification, a physical address, and a functioning opt-out mechanism.
- FTC CAN-SPAM Rule (16 C.F.R. Part 316): Implements the Act and is enforced by the Federal Trade Commission, with civil penalties adjusted annually for inflation under 16 C.F.R. Part 1.98.
- Address Harvesting Prohibition (15 U.S.C. § 7704(b)): Bans obtaining email addresses through scraping, dictionary attacks, or other automated collection from third-party sources.
- CCPA, as amended by the CPRA (Cal. Civ. Code § 1798.120): Gives California residents the right to opt out of the "sale" or "sharing" of their personal information, including an email address used to build advertising audiences on third-party platforms.
- FTC Act § 5 (15 U.S.C. § 45): Prohibits unfair or deceptive practices generally, which extends to misleading promotional claims made inside marketing emails themselves.
- CASL (S.C. 2010, c. 23): Requires consent, sender identification, and a working unsubscribe mechanism for every commercial electronic message sent to, from, or within Canada — regardless of where the sender is located.
- Unsubscribe Validity (CASL, s. 11(2)): The unsubscribe mechanism in a given email must remain functional for at least 60 days after that email was sent.
- Unsubscribe Processing (CASL, s. 11(3)): Requests must be honored without delay and within 10 business days, with no confirmation step or additional information required of the recipient.
- PIPEDA (S.C. 2000, c. 5): Canada's general private-sector privacy law, which governs how an email address as personal information is collected, used, and protected, alongside CASL's specific email-conduct rules.
- CRTC Enforcement: The Canadian Radio-television and Telecommunications Commission enforces CASL and has issued penalties of $1 million or more against non-compliant senders in past cases. CASL's private right of action provision remains suspended and has not been brought into force as of this writing.
Why We Apply the Stricter Standard Everywhere
CASL is widely regarded as one of the strictest anti-spam regimes in the world, and it applies based on the recipient's location rather than ours. Rather than maintaining two different consent standards for our US and Canadian subscribers, we apply CASL's opt-in, identification, and unsubscribe requirements across our entire list. This also means every CAN-SPAM obligation described above is automatically satisfied as a byproduct.
Unsubscribing From Our Emails
You can stop receiving marketing email from us at any time, in any of the following ways: clicking the unsubscribe link at the bottom of any marketing email we send; emailing info@yourhairandwig.com with "Unsubscribe" in the subject line; or calling us at +1 (561) 810-0428 during business hours.
None of these methods require you to log in, provide a reason, or confirm your request a second time. Once we receive your request, we process it without delay and in any event within 10 business days, though in practice most unsubscribe requests submitted through the email link are completed automatically within the same day.
If you change your mind later, you are welcome to opt back in at any time through the newsletter signup field on our website or the marketing consent checkbox at checkout.
Marketing vs. Transactional Email
Unsubscribing only affects promotional content. You will continue to receive messages necessary to service an order or your account, such as:
- Order confirmations, receipts, and billing notices
- Shipping and delivery tracking updates
- Account security notices and password resets
- Direct replies to a question or support request you sent us
Cart Reminders Are Marketing, Not Transactional
For clarity, we treat abandoned-cart reminders, back-in-stock alerts, and similar "come back and finish your order" messages as marketing content, not as exempt transactional messages. They are only sent to subscribers who have opted in, and unsubscribing stops them along with every other promotional email.
How to Unsubscribe or Report a Concern
If the link in our email isn't working for any reason, or you would simply rather reach us directly, use the steps and form below.
Click Unsubscribe
Every marketing email includes a one-click unsubscribe link at the bottom. No login or confirmation step is required.
Or Contact Us Directly
Email info@yourhairandwig.com, call +1 (561) 810-0428, or use the form below.
We Confirm Removal
We process your request within 10 business days — typically the same day — and we will not ask you to confirm the request a second time.
How We Enforce This Policy
This policy is reflected in how our email program actually runs, through the following ongoing measures:
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Consent Verification Before Sending
No address is added to a marketing send list without a recorded opt-in event tied to that address.
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Suppression List Updated Promptly
Unsubscribe requests are applied across our email platform within 10 business days, and typically the same day they are received.
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Customer Request Response
Every request submitted through our form or sent to info@yourhairandwig.com is logged and resolved within 2–3 business days.
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Annual Policy Review
This policy is reviewed at minimum once per year and updated whenever US or Canadian email-marketing law changes. The effective date below reflects the most recent update.
Where to Report to Authorities
If you believe an email from us violates the law and you would like to escalate beyond contacting us directly, you may also report it to:
- FTC Consumer Reporting: reportfraud.ftc.gov — CAN-SPAM and deceptive email practices
- Canada's Spam Reporting Centre: fightspam.gc.ca — CASL violations
- CRTC: crtc.gc.ca — Canadian anti-spam enforcement
Policy Changes
This policy may be updated as regulations or our email practices evolve. Changes take effect on the date shown in the "Last Updated" notice at the bottom of this page. For questions about a specific update, email info@yourhairandwig.com.
Contact Your Hair And Wig
Questions about this policy or your email preferences? Our team is here to help during business hours.
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Business Address1501 Corporate Dr, Suite 100 #1047
Boynton Beach, Florida 33426
United States -
Phone+1 (561) 810-0428
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Live ChatAvailable on our website during business hours
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Business HoursMonday – Saturday: 9:00 AM – 6:00 PM
(GMT-05:00) Eastern Standard Time
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